These are the 10 most popular employers among the highly educated – and these are 5 ways to retain employees

Internet giant Google is the company that highly educated people in the Netherlands prefer to work for. The tech giant thus beats the Dutch top companies Philips and Shell as Favorite Employer. This is apparent from the annual Intermediary Image Survey that was published on Wednesday.

Google takes over the title this year from Shell, which falls back to third place. Philips finishes second, a climb of two places compared to last year. High-tech company ASML rises from eleventh to fourth place, while KLM falls from second place to sixth.

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Among non-profits, the police is the most sought-after employer, with a fifth place in the ranking, according to the study by Intermediair. More than 4,500 highly educated people were asked to name three companies or organizations for which they would prefer to work.

Broken down by sector, highly educated employees in the financial sector regard Rabobank as the most sought-after employer, followed by ING.

ICT specialists prefer to work for Google or Microsoft. Highly educated people in marketing and sales find online sellers Bol.com and Coolblue the most attractive. Technicians prefer to work for ASML or Philips.

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Confidence in job retention at record high

The research shows that confidence in job retention among the highly educated has continued to rise, despite the uncertainties of the corona pandemic. 85 percent of those surveyed feel confident about their job. That is the highest level since 2013.

The highly educated working population is increasingly looking for security. This is apparent from the growing extent to which they want to stay longer with their current employer and from the increased need for a permanent contract. Nearly half of the survey participants (46 percent) said they didn’t want to change jobs, so as not to give up their permanent contract with their current employer – an increase from 38 percent last year. 71 percent of the participants has a permanent contract.

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“We see that employers have to work harder and harder to attract scarce talent,” says Sharita Boon, Commercial Director at DPG Recruitment / Intermediair. “Highly educated people with a permanent contract are basic and just give up at this time.”

The number of workers actively looking for another job has fallen from 16 to 13 percent. The main reason to look for other work is if the content of the work is not found fun or challenging.But most are not prepared to give up money for this themselves: 61 percent would rather choose a company that does not pay attention to sustainability, but does offer a higher salary.

Author: Jobly